Imagery, technology and a very human way of solving problems.

I was born in Covilhã, in the heart of Portugal's Beira Interior, and learned early that the world was too large to experience from one place. I travelled from a young age, started working while I was still studying and grew up alongside computers, the internet and languages - largely thanks to parents who gave me the room and the tools to explore.

I have a degree in Marketing, training in software development and around 25 years of professional experience. I have worked across corporate, associative, social and political marketing, helping launch brands, grow businesses and solve very different kinds of problems along the way.

In 2016 I created vh. as my own project. Since then, the portfolio has grown to more than 450 clients, while the curiosity has remained pretty much untouched.

Today, vh. is more than the project I started. It is a team of people with a very particular way of thinking and working - different backgrounds, shared curiosity, high standards and a habit of understanding the problem before reaching for a ready-made answer.

Outside work, the pattern is not dramatically different. I read, practise sport and was twice a national martial arts champion. I need challenges, I build new projects at a frequency that is probably not entirely sensible, and there is almost always another idea trying to get out of my head and onto a screen.

Today, what excites me most is taking on a new and complex problem, understanding what is really at stake and building a solution that makes sense - with creativity, method and the right amount of technology.